Sweeping Studio
Sweeping Studio, aka Milena Fernández and her two collaborators, is a creative studio for culture and art institutions, based in Venice. From brand identity to podcast, it deals with the promotion of culture at 360 degrees.
TYPE OF PROJECT
Branding
Web design
YEAR
2024/2025
TOOLS
Photoshop
Indesign
Figma
Illustrator
The symbol was chosen because it signifies the six sestieri of Venice, and is both a sign of punctuation in the logo and a graphic element to be used in the various declinations.
The target we aim at is owners of cultural institutions, museums and foundations in Venice, while content such as podcasts, youtube videos and reels are designed to reach art lovers.
'Sweep' means radical, sweeping away the old that no longer works to make way for the new, to what really works. The typography is modern, the colors are strong and striking.
