Lunaria Events
This branding project was developed for Lunaria Events, a cultural event organization based in Bologna. The system is flexible and expressive, designed to work across print and digital applications while maintaining a strong, recognizable character.
TYPE OF PROJECT
Branding
Web design
YEAR
2025
TOOLS
Photoshop
Indesign
Figma
Illustrator
The name ‘‘Lunaria’’ refers to a flower and naturally evokes the moon, suggesting delicacy and light.
The logo combines references to the lunaria flower through a modular, circular symbol. The four repeated elements suggest rhythm, plurality, and connection, while the geometric and minimal design gives the identity a contemporary yet refined character, balancing cultural sensitivity with structure and clarity.
Lunaria Events addresses a culturally curious audience, engaging people interested in contemporary art, music, and collective cultural experiences, with a focus on openness, inclusivity, and local communities.
